The SAG-AFTRA strike, which takes effect immediately, means that guild actors will no longer be allowed to audition for commercials created by BBH, a division of the French advertising and public relations giant Publicis Groupe. SAG-AFTRA said its members may continue to work for other Publicis ad agencies, such as Saatchi & Saatchi and Leo Burnett, so long as they are signatories to the guild’s contract. “As SAG-AFTRA members, we must stand together in defense of our contracts, our rights and our ability to build a sustainable career,” the guild said in its announcement to members on Thursday . A representative of BBH didn’t immediately respond to a request for comment. The strike is part of a larger SAG-AFTRA effort to raise awareness of the growing number of non-union commercial shoots . The guild has seen a rise in non-union shoots as the production of online commercials destined for YouTube and other sites flourishes and advertisers and agencies look for ways to save money on tighter budgets. The industry shift comes as more consumers embrace digital streaming options such as Netflix and Amazon Prime Video, which don’t have commercials, over traditional broadcast and cable TV. BBH announced its decision to withdraw from the guild’s contract in a message posted to its official U.S. site this month . The agency said that many of its competitors are not SAG-AFTRA signatories, which makes it harder to compete and meet client needs. The agency also said that the union contract was out of date for the digital age.
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That’s good for a price-to-earnings ratio of 120 — a sign of the huge faith Wall Street puts in Bezos to execute over time. “This is a company that has pioneered e-commerce and has visionary leadership — they’ve done an amazing job of dominating their niche and successfully expanding,” said James Angel, professor at Georgetown University’s McDonough School of Business. “It could be irrational. It could be the market getting carried away. But the market usually knows more than I know.” For now, the rapid ascent is a validation of the growth-at-all-costs ethos that has defined Chief Executive Bezos’ vision. While the conversation around Apple has shifted from iPhones to sales of apps and music streaming subscriptions, Amazon has relentlessly expanded into new markets, from groceries to data centers. Amazon’s revenue is growing at a clip of more than 30%, more than twice the pace expected from Apple this year. Of course, Amazon is the younger of the two. It was founded in 1994, a good 18 years after Apple. In addition to slower growth, the maturity of Cupertino, Calif.-based Apple shows in its governance, which is bent on returning profits to shareholders. Apple has doled out more than $275 billion as dividends and buybacks since 2012.
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